Who we help
For leaders who need measurable, sustained behavior change—not just better audit scores.
EHS Directors
Lift leading indicators and standardized behaviors across sites.
Plant & Ops Leaders
Consistent safe work across shifts with simple playbooks.
Executives
Align safety with performance, retention, and customer trust.
The SBTN Method, simplified
Assess → Align → Activate → Sustain
Assess
Surveys, interviews, observation walks → Culture Baseline. We begin by evaluating your organization's current safety culture, examining attitudes, behaviors, and practices related to
safety across all levels of your company.
Align
Leadership workshops, OCLM rollout → Behavioral Standards. Based on our assessment, we
develop a comprehensive plan for creating a positive safety culture. This could involve changing policies, implementing new procedures, training leaders and employees, etc.
Activate
Crew huddles, hazard‑ID playbooks → Field Adoption. Our experts conduct training sessions and workshops designed to educate employees about the importance of safety, teach them safe
practices, and encourage them to become active participants in maintaining a safe workplace.
Sustain
Coaching, dashboards, refreshers → Leading‑indicator lift. We provide ongoing support as you implement the changes, and regularly reassess your safety culture to measure progress and make necessary adjustments.
안전 문화 혁신 혜택
안전 문화 혁신 혜택
안전 문화 혁신 혜택
안전 문화 혁신 혜택
안전 문화 혁신 혜택
안전 문화 혁신 혜택
A large liquid natural gas (LNG) power plant construction project faced “industry-normal” risk: insurers and actuaries advised budgeting for two worker fatalities due to the project’s scale and hazard profile. The project leader, Jim, refused to accept that expectation. He challenged the team to redesign critical parts of the operation so that everyone could be expected to go home alive. The resulting plan required higher-cost controls, different methods, and schedule adjustments—adding millions to the budget. Leadership approved the changes. The outcome: the project finished on time, on budget, and—most importantly—with zero fatalities and no permanent injuries.
Many organizations unintentionally operate with a “normalized harm” mindset—treating serious injuries and fatalities as statistically inevitable, especially on high-risk construction and industrial projects. When leadership accepts those assumptions, teams follow suit. The result is predictable: hazards persist, controls are underfunded, and safety becomes reactive.
In this case: budgeting for fatalities wasn’t malicious—it was “standard.” But “standard” is not the same as acceptable.
Click here to read the full business case and to learn how to transform safety performance by changing the expectation: serious harm is an unacceptable surprise, not a cost line item. When leaders raise expectations and build ownership at every level, teams make different decisions—earlier, faster, and with better quality.
FAQs
What's the typical timeline?
Discovery (2–3 weeks), 90‑day Activation Sprint, then quarterly sustainment coaching.
What's deliverables do we receive?
Baseline report & heatmap, 90‑day activation plan, leader talking points, toolbox talk kit, and a leading‑indicator dashboard template.
How do we measure success?
Track near‑misses, observation quality, corrective‑action close‑out, and recordables. We’ll set baselines and targets by site.
Will this disrupt operations?
The method slots into existing huddles and workflows - no heavy change programs, just consistent leadership and field practices.